Todays babies are born digital. Even before the little bundles of joy arrive instagram is filled with pictures of baby bumps with #bumpwatch, and seconds after they arrive they are in front of the smartphone camera and on Facebook for friends and family to see.
Sharing these special moments right from the start of their parenting journey is now the norm for mums and it is these kinds of mums that leader in play Fisher-Price is looking for to be part of a new real mum campaign.
As creators of the first ever Play Lab in 1961 where products are tested before they hit the shelves, Fisher-Price takes great pride in working with real mums and babies all over the world to develop the best possible toys.
Testing first-hand with real parents has always been at the heart of Fisher-Price and now, just in time for Mother’s Day, Fisher-Price is looking for looking for mums-to-be and mums and their babies who love sharing their journey with others, to be official toy testers.
The Fisher-Price Mums and their babies will put brand new and much loved Fisher-Price products and toys through their paces. They will get the chance to try out a fantastic bundle of age appropriate products ranging from baby bouncers and Jumperoos, to Laugh & Learn toys and Little People playsets worth over £500.
So if you’re a mum-to-be whose Instagram page is full of pictures of your baby bump, or you’re a mum who loves sharing pictures of your baby’s special moments of discovery with and friends and family then…you’re the kind of mum Fisher-Price is looking for.
For more details on how to become a Fisher-Price mum visit www.fisher-pricemums.co.uk.